Understanding basics of SEO and it's effect on the website ranking
- What is SEO and importance of SEO
- Understanding different kinds of Search Engines and it's percentage of searches
- What is bots, website cache and crawlers
- How search engine works
- What is difference between Directories and Search Engines
- What is organic results, local results and paid results in Google
- Understanding difference between Black-Hat SEO, White SEO and Gray-hat SEO
- How SEO affects website ranking and business
HTML and CSS Coding
- Writing code of HTML
- Using colour, fonts and sizes
- Understanding CSS
- Making a basic layout with DIV CSS
- What is difference between HTML4 and HTML5
Responsive and Mobile friendly website
- Understanding view port
- Will my website be affect in SE ranking if website is not responsive and mobile friendly?
- Will Google penalize if my website is not mobile friendly?
- Checking your website if its mobile Friendly or not
- Asking your designers/developer to fix errors.
- Using Google and other tools to check if the website is mobile friendly or not
- Much more in this topic in book and lecture
Keywords Research and Analysis
- What is keywords and why it's important
- Understanding how keywords work
- What is long-tail keywords, phrase patterns, and plurals
- Using Google's Keyword Planner
- Analyzing competitor’s keywords
- Checking keyword competitiveness and its effects
- Choosing best keywords for maximum benefits
- Mixing keywords in your website for maximum searchability
On- page SEO module 1 : Header, meta etc optimization
- Optimizing title tag of your website
- How to write effective meta description
- Meta indexing optimization
- Author and Geo Tags Optimization.
- How to make SEO friendly URL
- Optimizing h1, h2, h3 etc.
- Image Optimization
- Using SEO breadcrumbs with microformat
- Optimizing home page, footer and inner pages
- RSS file creations.
- Sitemap Creation
On- page SEO module 2 / Understanding Google's Panda Updates
- What is Panda updates
- How Panda updates affected SEO
- How to optimize your content as per Panda updates.
On-Page SEO module 3 : /Content and inbound link optimization
- Understanding difference between SEO content and normal content
- How to write SEO friendly content
- Understanding keyword density and keyword saturation
- What should be the ideal length of content
- How to format your content for better SEO indexing and indexing
- Avoiding duplicate content problem.
- Using canonical URL for static and dynamic URL
- Understanding Cannibalization
- How to overcome Cannibalization problem
- There is much more in this topic which will be covered in lecture and
- its mentioned also in the our book.
Page redirection and SEO
- Understanding redirection in SEO
- Creating custom 404, 403 pages
- Understand 301 redirection (Permanent redirection)
- 302 Temporary Redirection
- What is mobile redirection and when to use that
Using Schema and Structure data
- What is structure data and rich snippet
- Using rich snippet for better SEO
- Different rich-snippet for different business type
- What is Microformat and Schema and which one to use
- Where to use schema in the website
- Testing schema with Google testing tool
- Much more which is covered in the lecture as well as book.
Webmaster Tool : Knowing anatomy of your website through Google's lens.
- What is Google Webmaster and Bing Webmaster tools.
- Adding your website in Google webmaster
- Adding your website in Bing webmaster
- We teach each topic of webmaster in details with real time implementation in the live website
- Robots.txt file creation & uses
- XML sitemap creation and submission
- And each topic is covered in our book also.
What is Google Analytics & it's use.
- Creating Google analytics accounts
- Inserting tracking code into website
- Understanding different aspects of tracking
Competitor’s Analysis for Off- page SEO
- What is link building
- Thorough site analysis for Off-page SEO
- Analysis of competitor’s website for off-page SEO
- Using different told to understand competitors backlink
Building Backlinks for website
- Understanding blog and why its good for your website
- How to set up a Blog in your website.
- How to show blog feed in main website.
- How to write & publish an optimized article on a Blog engine.
- Optimizing blog for SEO .